Many of you are familiar with the "Tough Guy" image that truck companies try to create in their television commericals - with all the off-roading and drag-racing up hills with boats in tow (because there's all that water at the top of hills)... Incidentally, most of what you see voids the warranty that comes with such vehicles...  Anyway, I ask you how 'macho' a Dodge Ram can be when their emblem is basically the female reproductive system with nostrils...